为庆祝《奇怪物语-3》,New Coke回归

New Coke, an Infamous Blunder, Is Making a Return to Celebrate 'Stranger Things' Season 3

为了庆祝《奇怪物语》第3季的开播，一个低劣的失误New Coke将重新回归

Coca-Cola drinkers will get a chance to relive one of the company's darker chapters as New Coke makes a comeback under a partnership with the Netflix drama “Stranger Things,” the companies announced Tuesday.

可口可乐与Netflix两家公司于周二宣布，因与Netflix发行的电视剧《奇怪物语》的合作关系，New Coke将重新回归。常喝可口可乐的人将有机会重温可口可乐公司的一段黑暗历史时期。

Season 3 of the show will take place in the summer of 1985, when Coca-Cola changed its formula for Coke. New Coke was considered one of the biggest marketing blunders of all time and the new version was dropped after 79 days, though sales of the original Coca-Cola rebounded.

电视节目《奇怪物语》第三季的故事发生在1985夏天。就在那时可口可乐将其配方改成了Coke。这种新版饮料售卖79天后就被迫下线了。即使原始的可口可乐的销售量有所回升，一直以来New Coke被视为最大的市场失误。

“The summer of 1985 did in fact change everything for us with the introduction of New Coke, which was also arguably one of the biggest pop culture moments of that year,” said Oana

Oana称“实际上1985年夏天随着New Coke的推出，对于我们来说一切都发生了改变。New Coke也可以说是那年最流行的文化时刻之一”。

Vlad, director of Coca-Cola Trademark, Coca-Cola North America.

弗拉德是可口可乐北美商标总监。

Workers had to retrieve the New Coke recipe from the safe for the “Stranger Things” partnership.

为了与《奇怪物语》合作，工人们必须从保险箱中重新取出New Coke配方。

“All told, everything took about six months and was top secret,” said Peter Shoemaker, director of sparkling category commercialization.

泡沫类产品商业化总监彼得·休梅克说：“所有的制造总共花费了六个月的时间，并且为公司的最高机密”。

Workers also had to recreate the logo and the slightly different Coke red for the cans from more than 30 years ago.

工人们还必须重新设计它的商标以及与30多年前相比略有不同的Coke红色易拉罐。

“The partnership with Coke gives Netflix the opportunity to reach a massive audience via one of the most recognizable brands in the world in a deeply authentic way,” said Netflix Head of Global Partner Marketing Barry Smyth.

Netflix全球合作伙伴营销主管巴里·史密斯表示：“与Coke的合作让Netflix有机会通过世界上易于识别的品牌之一，以一种非常真实的方式赢得大量观众的关注。”

Beginning Thursday, Coca-Cola will release a limited number of cans of New Coke as part of a “Stranger Things” package. An “upside-down” Stranger Things-inspired vending machine will also pop up in select cities this summer to dispense free cans of New Coke for a limited time.

从周四开始，可口可乐将发行限量的New Coke饮料作为《奇怪物语》包装的一部分。 一个“具有颠倒性的”奇怪物品——出于灵感的投币式自动售货机在今年也将在精选的几个城市里出现，用于在有限一段时间内提供免费的罐装New Coke。