上海新开的全球比较大星巴克门店长什么样？

SHANGHAI — He Junwei traveled about 100 miles on a high-speed train to wait an hour for a cup of coffee.

上海——何君炜坐上动车跑了差不多160公里，等了一小时，只为一杯咖啡。

Mr. He was one of hundreds of Chinese caffeine fiends gathered to visit what essentially serves as a tribute built by Starbucks in their honor. The American company on Wednesday opened its largest store in the world in Shanghai, a 29,000-square-foot sanctuary staffed by 400 employees.

上百名咖啡迷都聚在了这里，前来参观星巴克向他们致敬的献礼，何君炜也是其中之一。这家美国企业全球最大门店周三在上海开业，这是一个有400名员工、2700平方米的圣殿。

The giant cafe represents the big bet it has placed on a country that until only recently much preferred tea. Starbucks has opened more than 3,000 stores in the country and plans to have 5,000 in four years.

这家巨型咖啡店代表着星巴克在中国——这个此前更喜欢喝茶的国家——下的一个赌注。星巴克在中国拥有3000多家门店，计划在4年内扩张至5000家。

The company said it opens a store in the country at a rate of one every 15 hours.

星巴克表示，它在中国开店的速度大约是每15小时就新开一家。

Inside the Starbucks Reserve Roastery in the city’s center, customers got a close look at how the brown stuff is made.

在位于上海市中心的星巴克咖啡烘焙工坊(Starbucks Reserve Roastery)内，顾客可以近距离观看这些棕色饮品是如何制作出来的。

Pipes carried raw beans to roasters, then to a two-story-tall bronze vessel decorated with hundreds of traditional Chinese seals and patterns.

管道将生咖啡豆送进烤箱，随后又输送到装饰着传统中国印章和图案的两层楼高的铜管中。

From there, the beans were piped to a crew of dozens of baristas. Some hand-brewed the coffee using vacuum coffee makers. Like other locations in China, the cafe also sells tea and food.

在这里，咖啡豆被输送到吧台的几十个咖啡师面前。一些咖啡师使用真空咖啡壶制作手冲咖啡。和在中国其他地方的门店一样，这一家也出售茶和食品。

The store demonstrates the faith — and the money — Starbucks is pouring into China.

这家门店展现了星巴克向中国投来的信念——和金钱。

China is now one of Starbucks’s major revenue drivers at a time when other foreign companies are complaining about the country’s business environment.

在其他外国企业抱怨中国商业环境的时候，中国成为了星巴克目前最大的营收驱动因素之一。

Yum Brands, the owner of Taco Bell and Pizza Hut, spun off its China unit, in part, because of concerns over its ability to grow there. Others, like McDonald’s and Coca-Cola, have also been pulling back from China.

美食品牌塔可贝尔(Taco Bell)和必胜客(Pizza Hut)的母公司百胜餐饮(Yum Brands)剥离了在中国的业务，部分原因是出于对企业在中国发展能力的担忧。其他企业，如麦当劳(McDonald’s)和可口可乐(Coca-Cola)，也在从中国撤离。

But while other companies have run up against barriers, Starbucks has managed to invest heavily. It pays higher wages than many competitors, and has offered housing allowances and health care benefits.

但是当其他企业在中国碰壁时，星巴克设法加大了投资。它给出了比许多竞争对手更高的工资，也为员工提供了住房补贴和医疗福利。

The company’s efforts have meant the ability to build trust in China.

这样的努力意味着星巴克在中国有能力建立信任。

On Wednesday, that was evidenced by the scores of people waiting to get in.

周三，这一点就被一大批等待进入门店的人们证实了。

The opening — held in the cavernous space in which the din of beans rattling through pipes and baristas heating coffee competed with techno music — was designed for people like Mr. He.

在偌大的咖啡馆，满是咖啡豆通过管道时乒乓作响的嘈杂和咖啡师伴着电子音乐煮咖啡的声音。这样的开张仪式，这正是为何君炜这类人量身定做的。

“Sometimes I brew at home,” he said, “but it feels lonely.”

“我有时自己在家也会冲，”他说，“可感觉寂寞了一点。”

A 22-year-old logistics worker in the city of Hangzhou, he also made the trip to add to his collection of Starbucks-themed cups.

22岁的他在杭州从事物流工作，此行也是为他的星巴克主题杯再添新收藏。

“Though many older Chinese like tea, I just like coffee,” Mr. He said. “As the old saying goes, once love has begun, it never ends.”

“中国有些长辈会喜欢喝茶，可我就喜欢咖啡，”何君炜说，“就像那句话，情不知所起，一往而深。”