这位以色列艺术家想象着如果食品包装是由著名品牌设计的会是什么样子

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2019年11月15日

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This Israeli Artist Imagined How Food Packaging Would Look Like If It Was Designed By Famous Brands

这位以色列艺术家想象着如果食品包装是由著名品牌设计的会是什么样子

We're all familiar with brands like Prada, Apple and Chanel. To most people, those brands carry a sense of luxury, quality, and refinement. There are also those who believe that such companies stand for decadence, mindless spending, and overpriced items. Perhaps driven by these conflicting opinions Israeli artist Peddy Mergui created a series of works where he imagined how would certain food products look like if they were packaged by famous brands.

我们都熟悉普拉达、苹果和香奈儿等品牌。对大多数人来说，这些品牌带有一种奢侈、品质和精致的感觉。也有人认为，这些公司代表着颓废、盲目消费和高价商品。也许是受到这些相互矛盾的观点的驱使，以色列艺术家佩迪·默吉创作了一系列作品，在这些作品中，他想象着如果某些食品被知名品牌包装起来会是什么样子。

The project is called Wheat is Wheat is Wheat and explores the idea of how brand packaging changes our perception. After all, the food inside is still the same. "The exhibition explores the dynamic and often blurred ethical boundaries of design within consumer culture". That's how the artist himself describes the idea.

该项目名为Wheat is Wheat is Wheat，旨在探索品牌包装如何改变我们的认知。毕竟，里面的食物还是一样的。“该展览探索了消费文化中动态的、往往模糊的设计伦理界限”。这就是艺术家自己对这个想法的描述。

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