卡耐基演讲·与听众一起感受自己的讲演

罗素·康威尔著名的讲演《钻石就在你家后院》，先后进行过近六千次。你或许会想，重复这么多次的讲演，怕已经根深蒂固地印在演讲者的脑海里，讲演时字句与音调该不会再变了吧？但事实不是这样的。康威尔博士知道听众的学识程度与背景各不相同，那么必须使听众感到他的讲演是个别的、活生生的东西，是特地为他们而做的。他为什么能在一场接一场的讲演中成功地维系着讲演者、讲演和听众之间轻松愉快的关系呢？“当我到了某一个城市或某一个镇上，”他写道，“先总是尽早去拜访邮局局长、理发师旅馆经理、学校校长、牧师们等，然后进商店里去同人们交谈，了解他们的历史和他们拥有的发展机会。之后，我才发表我的演讲，对那些人谈论符合他们当地情况的题材。”RUSSELL CONWELL's FAMOUS lecture, "Acres of Diamonds" was given nearly six thousand times. You would think that a talk repeated so often would become set in the speaker's mind, that no word or intonation would vary in delivery. That was not the case. Dr. Conwell knew that audiences differ. He recognized that he had to make each successive audience feel that his talk was a personal, living thing created for it, and it alone. How did he succeed in keeping this interrelationship between speaker, speech, and audience alive from one speaking engagement to the next? "I visit a town or city," he wrote, "and try to arrive there early enough to see the postmaster, the barber, the hotel manager, the principal of the schools, some of the ministers, and then go into the stores and talk with people, and see what has been their history and what opportunities they had. Then I give my lecture and talk to those people about the subjects that apply to them locally."

康威尔博士很清楚这一点，成功的沟通，有赖于讲演者使他的讲演成为听众的一部分，也使听众成为他讲演的一部分。《钻石就在你家后院》成为最受欢迎的讲演，但我们想找一本真正的讲辞副本都找不到，就是因为这样的原因。由于康威尔博士聪敏、洞察人性，而又谨慎勤奋，尽管相同的题材已经给听众讲过大约六千场，但同一讲演不会说上两次。你应该有所领悟：准备讲演时，头脑里应该想着特定的听众。我有一些简单的方法，它们可以帮助你建立起和听众间的和谐与密切。Dr. Conwell was thoroughly aware that successful communication depends upon how well the speaker can make his talk a part of the listeners and the listeners a part of the talk. That is why we have no true copy of" Acres of Diamonds" one of the most popular talks ever given from a lecture platform. With his clever insight into human nature and his painstaking industry, Dr. Conwell did not give the same lecture twice, although he addressed almost six thousand different audiences on the same subject. You can profit from his example by making certain that your talks are always prepared with a specific audience in mind. Here are some simple rules that will help you to build up a strong feeling of rapport with your listeners.