卡耐基演讲·三、保持高度的热诚

介绍讲演人时，态度和讲辞同样重要。你应该尽量友善，不必说自己多高兴，只要在介绍时表现出真心的愉快。若能逐步酝酿，在即将结束、达到高潮的时候宣布讲演人的名字，听众的期待也就随之增加，报以更热烈的掌声。听众的这种友好表示，亦有助于刺激讲演人全力以赴。In making an introduction of a speaker, manner is quite as important as matter. You should try to be friendly, and instead of saying how happy you are, be genuinely pleasant making your talk. If you give the introduction with a sense of building to a climax at the end when you announce the speaker's name, the sense of anticipation will be increased and the audience will applaud the speaker more enthusiastically. This display of the audience's good feeling will in turn help to stimulate the speaker to do his best.

宣布演讲者的姓名时，最好记住这些技巧——稍停、分隔和力量。“稍停”的意思是，在说出讲晰人的名字之前略微停顿一下，让听众的期待达到极限；“分隔”的意思是，在名字和姓氏之间稍停以示分开，让听众对演讲人的姓名有清晰的印象；“力量”的意思是，最后报出名字的时候应该说得强劲有力。When you do pronounce the speaker's name at the very end of the introduction it is well to remember the words, "pause" "part" and "punch". By Pause is meant that a little silence just before the name is given will give an edge to anticipation; by part is meant that the first and last names should be separated by a slight pause so that the audience gets a clear impression of the speaker's name; by punch is meant that the name should be given with vigor and force.

还有一件事要提出警告：当你宣布讲演者的名字时，请你不要转身向他，而应该望着听众，直到最后一个音节说出后，才转向演讲人。我曾目睹无数的主持人，介绍辞说得令人击节赞赏，最后却功亏一篑，因为他们转身面向讲演者，只为讲演者一个人宣布他自己的名字，却留给听众一片茫然。There is one more caution: please, I beg of you, when you do enunciate the speaker's name, don't turn to him. but look out over the audience until the last syllable has been uttered; then turn to the speaker. I have seen countless chairmen give fine introductory speeches that were ruined at the end because they turned toward the speaker, pronouncing his name for him alone and leaving the audience in total ignorance of his identity.