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《考研英语阅读理解100篇 基础版》第3章 信息技术类 Unit 42

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2019年01月12日

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Music fans have often viewed Microsoft as something like a bad cover band,one that pumped out uninviting facsimiles of Apple's iPod and iTunes with its Zune music players and service.Now that the Zune brand is dead,Microsoft is once again in search of a hit in digital music.But this time,to improve its odds of success,it is marshaling some of its most powerful brands as never before: Windows and the Xbox. 
On Monday,the company plans to announce a service called Xbox Music that will offer access to a global catalog of about 30 million songs.The service will let consumers listen free to any song on computers and tablets running the latest version of its Windows software,as well as on the Xbox console.Microsoft will not initially limit how much music can be streamed,though that could change over time.The service is part of a broad set of bets Microsoft is making this fall to help regain ground it has lost to competitors,especially Apple and Google.In addition to Windows 8,a major new version of its flagship operating system that will start shipping on Oct.26,the company is close to releasing a new version of its Windows Phone operating system for mobile phones and its first Microsoft-designed computer,a tablet device called Surface. 
In an aggressive push to persuade lots of people to use the service,Microsoft will package the software for Xbox Music with Windows 8.The arrangement could awaken antitrust concerns about Microsoft's use of Windows to gain toeholds in new markets.Microsoft's do-over in the market is a sign of how a strong music service has come to be seen as a prerequisite for any serious player in the gadget business.Apple first showed the way with that strategy by making it simple to buy songs from the iTunes Store,helping it sell more iPods.Google and Amazon have also gotten in on the act,adding music stores to their Android and Kindle devices.In addition to competing with those big companies,Xbox Music is entering a landscape thick with independent music services that offer their own variations on the listening experience.Spotify,for example,provides on-demand listening to a large library of music,while Pandora programs radio stations tailored to its listeners’ individual tastes. 
Scott Porter,principal program manager for Xbox Music,said many music fans today relied on a variety of services like those,along with more traditional sellers of songs like iTunes,to satisfy all their musical needs.This approach,though,can be tedious.“The dilemma is that music has become work,” he said.“Our vision for Xbox Music is that it shouldn’t have to be work.” Xbox Music incorporates elements of all of those services.There is an option to buy songs,so a music fan can own them permanently with minimal restrictions.There are Pandora-like radio stations built around songs and similar-sounding music. 
注(1):本文选自The New York Times; 
注(2):本文习题模仿对象:习题第1、2、3、4题模仿2010年真题Text 2的第4、2、3、5题,第5题模仿2011年真题Text 1的第5题。 
1.From the first paragraph,we can learn that ______. 
A) music fans do not like Microsoft any longer 
B) Zune was substituted by other services 
C) Windows and the Xbox are Microsoft's only powerful brands 
D) Microsoft plans to regain success in digital music with its powerful brands 
2.Which of the following statements is TRUE according to the text? 
A) The service provides consumers with songs on computers,tablets and Xbox console with no charge. 
B) Microsoft won’t restrict the amount of the music download as time goes by. 
C) Microsoft is sure that the service can beat Apple and Google. 
D) Windows 8 and its Windows Phone and its first Microsoft-designed computer will release simultaneously. 
3.The word“toehold”(Line 3,Paragraph 3)most probably means ______. 
A) insistence 
B) support 
C) success 
D) patience 
4.Which of the following would be the topic of the text? 
A) Microsoft introduces its powerful service: Windows and Xbox. 
B) Microsoft turns to Windows and Xbox instead of its traditional style. 
C) Microsoft's Zune service was obsolete. 
D) With the help of Windows and Xbox,Microsoft attempts to win victory in the field of music. 
5.From the text we can see that the writer seems ______. 
A) positive 
B) negative 
C) doubtful 
D) objective 

音乐迷们通常会把微软看做是一个糟透了的翻唱乐队,其音乐播放器和音乐服务Zune一直都在模仿苹果系统里的iPod和iTunes软件。如今,Zune品牌已不复存在,但是微软还想在数字音乐领域大出风头。但是这次,为了增加胜算,它前所未有地集结了几个自身最具影响力的品牌:Windows和Xbox。 
周一,微软公司计划公布一种新的音乐服务,名为Xbox Music,它能为用户提供全球约3000万首歌曲。只要用户的电脑或平板电脑上安装了Windows软件的最新版本,在电脑或者在Xbox的操控面板上该服务允许用户免费收听任何歌曲。微软在最初将不限制音乐流量,但将来说不定。今年秋季,微软重拳出击,志在收复输给竞争对手尤其是苹果和谷歌的失地,这项服务的推出是微软一系列反击举措的一部分。除了即将在10月26号发售的新一代王牌操作系统Windows 8,一款专门为手机用户研发的Windows移动电话操作系统和微软首次自主设计的平板电脑Surface,也即将推出。 
为了积极吸引更多的用户来使用这项服务,微软将把Xbox Music软件预装到Windows 8系统里。针对微软利用Windows操作系统试图在新市场立足这一事态,可能会引起新一轮的反垄断担忧。微软在这一市场的卷土重来说明,对于小型应用程序商业领域的任何一位严肃的商家来说,拥有一项强大的音乐服务是何等的重要。苹果公司最先演示了如何实现这一策略,它利用从iTunes Store里购买歌曲的便利性卖掉了更多的iPod。谷歌和亚马逊也有同样的举措,分别在它们的安卓和Kindle设备里安装了音乐商店软件。除了与这些大公司相抗衡,Xbox Music踏入了充斥着各种独立音乐服务的战场,这些服务带给用户不同的听觉体验。比如,Spotify为用户提供海量音乐点播,而潘多拉音乐电台则专门为满足用户的个人品位而设。 
Xbox Music的项目经理斯科特·波特说,如今的音乐迷都依赖诸如Spotify和潘多拉音乐电台,以及像iTunes这种较传统的出售音乐的平台来满足他们所有听歌的需求。这些方式迟早会令人乏味。斯科特说:“这些方式的窘境在于只着重于音乐本身,而我们对Xbox Music的理解则是它是一个音乐播放平台。”Xbox音乐包含了以上所有的服务项目。你可以在Xbox里购买歌曲,这样你就能最大自由地永久收藏它们。Xbox Music也有类似于潘多拉的基于歌曲和类似音乐的广播电台。 
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