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《考研英语阅读理解100篇 高分版》 Unit 15 - TEXT TWO

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2019年02月13日

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When Digicel, an Irish mobile-phone operator, decided to invest heavily in Haiti last year, it raised eyebrows. How on earth did Digicel's maverick owner, Dennis O'Brien, hope to make money in such a poor country? “You don't look at GDP. You ignore that,” says Mr. O'Brien. Sure enough, Digicel signed up new customers so fast that the company had to rewrite its business plan after the first week. After just 15 months it has signed up 1.7m customers, compared with the 1m shared by its two rivals, Comcel and Haitel. Digicel's assault on Haiti is only the latest in a series of Caribbean conquests. Since the company set up in Jamaica in April 2001 it has established a presence in 22 markets in the region and has amassed some 5m customers. Mr. O'Brien says he has invested $1.9 billion in total, including $260m in Haiti.
Digicel has prospered by introducing modern technology and innovative services into stodgy, uncompetitive markets. Its entry into Jamaica led to drastic reductions in prices and showed the region just how much it stood to gain from liberalisation. Digicel used a similar recipe in Haiti. “We floored prices and gave people a better service,” says Mr. O'Brien. Prepaid billing, based on top-up cards, makes phones more affordable to those outside the business and political elites. Digicel has also introduced novel twists of its own, such as the ability to send free “call me” text messages to other people.
But some analysts predict the company's rapid growth may now have peaked. Competition is heating up as operators in Latin America, where growth is now slowing, look to new markets in the Caribbean and Central America. In particular, América Móvil, the world's fifth-largest mobile operator, announced its intention in August to buy Oceanic Digital, a small Jamaican phone company that operates under the MiPhone brand. América Móvil has 140m customers in Mexico, Brazil, Colombia and the United States. Jamaica would be its third Caribbean market. It already has operations in Puerto Rico and the Dominican Republic. Like Digicel, it relies on strong branding, modern technology and cut-price tariffs.
América Móvil's move looks like retaliation after Digicel began operations in El Salvador. Digicel has also acquired a licence in Guatemala, and says it is looking next at Honduras, Nicaragua and Panama. A price war in Jamaica could be bad for Cable & Wireless, a British firm that operates several networks in the Caribbean. It is hoping that its ability to offer both fixed and wireless services will prove to be an advantage. Whether or not that turns out to be so, consumers will benefit from the increased competition.
Digicel's critics say it has used underhand tactics, such as giving away free phones to journalists, and breaking industry rules by treating Haiti as part of Jamaica in order to offer cheap roaming. Haiti's regulator, Conatel, found Digicel to be in violation of international standards, but was overruled by the government. Such rulings have also led to allegations that Digicel has undue political influence in some markets.
But officials deny any impropriety and credit Digicel with making the market more affordable for Haiti's poor majority. “Haiti needs more foreign investment like this, both for the jobs and for the ‘best practices’ business models that it injects into this antiquated, non-customer-friendly business environment,” says a senior Haitian official.
1. In the first sentence of the first paragraph, “it raised eyebrows” means that _____.
[A] Digicel thought highly of the future profit
[B] Digicel was confident that it could make a success
[C] Haiti was surprised at Digicel's plan
[D] Haiti was happy about Digicel's decision
2. Which one of the following is NOT true of the mobile service of Digicel in Haiti?
[A] Innovative services include providing customers with a series of free text messages.
[B] The poor people will pay for the services in advance.
[C] People enjoy cheap roaming fees for calling the other regions of Jamaica.
[D] Digicel has greatly liberated the communication potential of the poor country.
3. América Móvil can have such a big market share due to the following reasons except that _____.
[A] it owns innovative technology and services
[B] it enjoys the tariff reduction provided by the invested regions
[C] its brand has gained fame in mobile industry
[D] it provides the mobile services at low price
4. The word “overruled” (Line 3, Paragraph 5) most probably means _____.
[A] reversed
[B] overrun
[C] refused
[D] retorted
5. Which one of the following statement is TRUE of the author's opinions on the rumors on Digicel?
[A] He sounds skeptical about whether Digicel has violated the international standards.
[B] He doubts that Digicel maintains special close relation with the government and media of the region.
[C] He is discreet and careful not to reveal his own view on relevant criticism of Digicel.
[D] He holds positive view on the benefit of Digicel's new business model when applied to less-developed areas.

1. In the first sentence of the first paragraph, “it raised eyebrows” means that _____.
[A] Digicel thought highly of the future profit
[B] Digicel was confident that it could make a success
[C] Haiti was surprised at Digicel's plan
[D] Haiti was happy about Digicel's decision
1. 在第一段第一句中,“它挑起了眉毛”的意思是 _____。
[A] Digicel非常看好自己未来的收益
[B] Digicel自信自己能取得成功
[C] 海地对于Digicel的计划感到惊讶
[D] 海地听说Digicel的决议后很高兴
答案:C 难度系数:☆☆☆☆
分析:推理题。该题的关键之处在于两个:一个是要明白raise one's eyebrow的意思,另外就是要弄清楚主语it指的是谁。raise one's eyebrow的意思为“惊讶,吃惊”,那么Digicel自己做出这个决定后,它自己不可能吃惊,那吃惊的应该就是海地自己了。因此,答案为C。
2. Which one of the following is NOT true of the mobile service of Digicel in Haiti?
[A] Innovative services include providing customers with a series of free text messages.
[B] The poor people will pay for the services in advance.
[C] People enjoy cheap roaming fees for calling the other regions of Jamaica.
[D] Digicel has greatly liberated the communication potential of the poor countries.
2. 关于Digicel在海地的移动电话服务,下列哪个选项是不正确的?
[A] 创新的服务包括了向用户提供一系列免费的短信服务。
[B] 穷人要预先付费。
[C] 人们向牙买加其他地区打电话时,享受低廉的漫游费。
[D] Digicel大大地解放了贫穷国家的通讯潜力。
答案:A 难度系数:☆☆☆
分析:细节题。选项A,文章第二段提到,Digicel利用自己的新技术,发送免费的“给我打电话”的短信,但是并不是有一系列的免费短信,因此该陈述错误。选项B,第二段提到,先付费的账单可以让那些不是社会高层的人用得起手机,因此该陈述正确。选项C,由第五段提到的海地被视为牙买加的一部分,从而享受廉价的漫游费,因此可以得出该陈述正确。选项D,由第一段新用户签约入网的数量可以看出,服务受到了当地人的欢迎,也在很大程度上释放了当地人的通讯需求和潜力,因此该表述正确。因此,答案为A。
3. América Móvil can have such a big market share due to the following reasons except that _____.
[A] it owns innovative technology and services
[B] it enjoys the tariff reduction provided by the invested regions
[C] its brand has gained fame in mobile industry
[D] it provides the mobile services at low price
3. América Móvil能占有这么大市场份额,是因为下面除了 _____ 外的所有原因。
[A] 它拥有最新的技术和服务
[B] 它享受被投资国提供的关税减免待遇
[C] 它的品牌在移动电话行业赢得了名声
[D] 它以低廉的价格提供移动电话服务
答案:B 难度系数:☆☆☆
分析:细节题。第三段提到,该公司和Digicel一样,依靠的是强大的品牌、现代化的技术和优惠的价格。因此,选项B是错误的。解题关键在于,要了解tariff除了有“关税”的意思之外,还有“价目表”的意思。
4. The word “overruled” (Line 3, Paragraph 5) most probably means _____.
[A] reversed
[B] overrun
[C] refused
[D] retorted
4. overruled这个词(第五段第三行)最有可能的意思是 _____。
[A] 驳回
[B] 侵占
[C] 拒绝
[D] 反驳
答案:A 难度系数:☆☆☆
分析:猜词题。根据上下文,海地政府对Digicel采取了一种袒护的态度,高度评价Digicel的投资。而且从最后一段第一句可以看出,该官员否定了对海地的指责,那么可见政府应该是驳回了这一指责。因此,答案为A。
5. Which one of the following statement is TRUE of the author's opinions on the rumors on Digicel?
[A] He sounds skeptical about whether Digicel has violated the international standards.
[B] He doubts that Digicel maintains special close relation with the government and media of the region.
[C] He is discreet and careful not to reveal his own view on relevant criticism of Degicel.
[D] He holds positive view on the benefit of Digicel's new business model when applied to less-developed areas.
5. 关于作者对于Digicel的传闻的态度,下列哪项陈述是正确的?
[A] 听起来他对于Digicel是否破坏了国际标准持怀疑态度。
[B] 他怀疑Digicel与当地政府和媒体之间保持着特殊的密切关系。
[C] 对于针对Digicel的指责,他显得小心翼翼,并不透露自己的观点。
[D] 他对于Digicel将新的商业模式用到欠发达国家中能够取得效益持积极态度。
答案:C 难度系数:☆☆☆
分析:推理题。从最后两段可以看出,作者在提到Digicel的这些传闻时,都是引用批评者或是政府官员的话,他自己并没有发表什么意见。因此,他其实是以一种客观的描述来阐述该情况,选项C符合题意。

Digicel是一家爱尔兰移动电话运营商,去年它决定向海地进行巨额投资,海地对此表示惊讶。Digicel的特立独行的老总Dennis O'Brien到底准备怎样在如此贫穷的国家里赚钱呢?“你不要只看GDP,你要把它忽视掉。”O'Brien说。确实,Digicel与新客户签单的速度飞快,以至于公司第一个星期之后就必须重新起草商业计划书了。仅仅15个月之后,它已签约170万名用户,而两个竞争对手Comcel和Haitel一共才有100万名用户。Digicel进军海地只是其加勒比海系列行动的最新行动而已。自从该公司于 2001年4月份在牙买加成立后,已打入该地区的22个市场,积累了约500万名用户。O'Brien先生称,他已经投资了19亿美元,其中2.6亿是在海地投资的。
Digicel通过向缺乏生气、毫无竞争力的市场中引进现代技术和创新服务来发展壮大自己。公司进入牙买加后,引起了价格的急剧下降,也向该地区展示了利用自由化能够创造多少收入。Digicel在海地也打出了同样的牌。“我们把价格降到最低,为人们提供更好的服务。”O'Brien这样说。基于充值卡的预付费账单可以让那些不是商业或政界精英的人们也用得起手机。Digicel还使用了自己开发的新方法,如向其他人发送“给我打电话”的免费短信。
但是有的分析家认为,该公司的快速发展可能已经到了顶点。随着拉美经济增长的减缓,拉美的运营商到加勒比海和中美洲地区寻找新市场,于是竞争加剧。特别是世界第五大移动运营商América Móvil 8月份宣布,将收购一家在MiPhone旗下运营的牙买加小电话公司——海洋数字。América Móvil在墨西哥、巴西、哥伦比亚和美国拥有1.4亿的用户,牙买加将成为其第三个加勒比海地区的市场,而且该公司已经开始在波多黎各和多米尼加共和国运营。像Digicel一样,它依靠的是强大的品牌、现代化的技术和关税削减价格。
Digicel开始在萨尔瓦多运营后,América Móvil的举动就更像是报复性的了。Digicel也已经在危地马拉取得了许可证,并称接下来的目标是洪都拉斯、尼加拉瓜和巴拿马。在牙买加展开的价格战可能对英国公司Cable & Wireless不利,该公司在加勒比地区运营着数个网络。公司希望,其提供固定和无线服务的能力可以成为一个优势。不管最后是否能够如愿以偿,用户都可以从扩大的竞争中获得好处。
Digicel的批评者称,它使用了一些阴险的伎俩,比如给记者提供免费电话、将海地视为牙买加的一部分,从而提供廉价的漫游费,这样就打破了行业规则。海地的监管员Conatel发现,Digicel违反了国际标准,但是政府驳回了这一指责。这类裁定还导致了关于Digicel在一些市场中有不恰当的政治影响力的指控。
但是官员们否定了上述言论,并且称赞Digicel使得海地的贫民可以进入这个市场。“海地需要更多像它这样的国外投资,这样对就业或‘最好的’商业模式都有好处,从而为陈旧、不尊重顾客的商业氛围注入新的活力。”海地一位资深官员说道。
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