世界名牌博览：施乐

　　施乐(Xerox)是美国施乐公司一个著名商标和品牌。施乐公司于1906年成立于美国康涅狄格州费尔菲尔德县。作为商标，"施乐"只用来标识施乐公司的各种产品和服务。"施乐"商标放在名词的前面起到形容的作用：如施乐复印机、施乐打印机等。

　　Xerox Corporation is the world’s leading document management company. The company website says Xerox offers “true end-to-end solutions, from back-office support to the printed page”. It was founded in 1906 as the Haloid Photographic Company, which manufactured photographic paper and equipment. In 1959, it shot to fame when it introduced the world’s first photocopier. It changed its name to Xerox. Its copiers became so commonplace around the world that the word ‘xerox’ became a verb and entered the Oxford English Dictionary. This is something Xerox saysbreaches its copyright. Today, it makes printers, copiers and other office equipment and offers business services that include document management consulting expertise. The company employs 130,000 worldwide and brings in around $20 billion in revenue.