世界名牌博览：东风日产

日产(NISSAN )，是日本的一家汽车制造商，由鲇川义介(Aikawa Yoshisuke)于1933年在神奈川县横滨市成立，目前在二十个国家和地区(包括日本)设有汽车制造基地，并在全球160多个国家和地区提供产品和服务。公司经营范围包括汽车产品和船舶设备的制造、销售和相关业务，现任总裁兼首席执行官为卡洛斯·戈恩(Carlos Ghosn)。1999年，雷诺与日产汽车结成独立的合作伙伴关系，在广泛的领域中展开战略性的合作，日产汽车通过联盟将事业区域拓展至全球，其经济规模大幅增长。

“NISSAN’(ニッサン)是日语 “日产”两个字的罗马音形式，是日本产业的简称，其含义是 “以人和汽车的明天为目标”。

图形商标是将NISSAN放在一个火红的太阳上，简明扼要地表明了公司名称，突出了所在国家的形象，这在汽车商标文化中独树一帜。

Nissan is one of the world’s largest car manufacturers. It started as the Kwaishinsha Motorcar Co. in 1918 and then the DAT Motorcar Co. The company became Nissan in the 1930s. It became a major supplier of equipment to Japan’s military before WWII. Nissan expanded overseas in the 1950s. Its compact Datsun car was a huge international success and established Japanese cars outside of Japan. By 1970, they were one of the largest car exporters in the world. Its globalization continued with making cars overseas and forming partnerships with companies such as Renault. Carlos Ghosn became president of Nissan in 2000 when the company was in big financial difficulties. He masterminded a spectacular corporate turnaround to re-establish Nissan as a leading and profitable manufacturer.