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世界名牌博览:耐克

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2016年10月16日

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NIKE是全球著名的体育运动品牌,英文原意指希腊胜利女神,中文译为耐克。

公司总部位于美国俄勒冈州Beaverton。公司生产的体育用品包罗万象,例如服装,鞋类,运动器材等。

耐克商标图案是个小钩子。耐克一直将激励全世界的每一位运动员并为其献上最好的产品视为光荣的任务。耐克首创的气垫技术给体育界带来了一场革命。运用这项技术制造出的运动鞋可以很好地保护运动员的膝盖.在其在作剧烈运动落地时减小对膝盖的影响。

2016年6月8日,《2016年BrandZ全球最具价值品牌百强榜》公布,耐克排第24名。

Nike is one of the world’s leading sportswear and equipment manufacturers. It leads the world in sales of athletic shoes. The company was founded in 1964 by Bill Bowerman and PhilipKnight. Its first name was Blue Ribbon Sports but that changed to Nike in 1978. Nike is the Greek goddess of victory. It is famous for its slogan, “Just Do It” and the Swoosh logo, which Nike first used in 1971. Blue Ribbon’s first product was a soccer shoe called Nike. A major factor in Nike’s success is its sponsorship of top sports stars. Tennis ace Ilie Nastase was the first. Subsequent tie-ups with superstars like basketball’s Michael Jordan and golfer Tiger Woods accelerated Nike’scorporate success. Nike has had to defend itself against criticism that its products are made by children and workers paid below the legal minimum wage in sweatshops.

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