世界名牌博览：家乐氏
Kellogg 公司为全世界知名谷物食品和零食制造及销售商, 销售产品包括甜饼乾，薄脆饼乾，烘烤点心，榖类食品，冷冻烘饼，馅饼壳，及冰淇筒。公司的品牌包括Kellogg's，Keebler，Pop- Tarts，Eggo，Cheez-It，Nutri-Grain，Rice Krispies，Murray，Austin，Morningstar Farms，Famous Amos，Carr's，Plantation，Ready Crust，及Kashi。 Kellogg 的产品在全球20个国家制造，并在160多个国家销售。
“衡量一家企业是否成功，标准有很多。当然，最明显的标准是盈利能力和股票价格。衡量一家企业，还可以根据它随时间而改变或开发创新产品的能力。这些要素对于凯洛格公司来说都是必不可少的。但还有另一个我们认为自身应该满足的重要标准，那就是、我们的社会责任。”
——董事长兼首席执行官卡洛斯M. 古铁雷斯(Carlos M. Gutierrez)2003年
Kellogg Company (also known as Kellogg or Kellogg's) is the world's top producer of breakfast cereals and cereal products and a leading producer of convenience foods. Kellogg's was founded as the Battle Creek Toasted Corn Flake Company in 1906 by Will Keith Kellogg. He produced Kellogg's Toasted Corn Flakes which became a runaway commercial success. He renamed his business the Kellogg Company in 1922. Kellogg’s is proud of its corporate responsibility. The first box of Kellogg's Corn Flakes was packaged in 100 percent recycled paperboard. Kellogg was also one of the first companies to print nutrition messages, recipes and product information on its packages. Kellogg products are sold in more than 180 countries. They include brands such as Nutri-Grain, Rice Krispies, Special K and All-Bran. The company has 30,000 employees worldwide.
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