世界名牌博览：汉堡王
Burger King的口号是:Have it your way
Burger King is a global chain of hamburger and fast food restaurants. It was founded in 1955 by David Edgerton and James McLamore in Miami, Florida. It has since grown to 12,000 restaurants in over 70 countries and is now one of the world’s biggest restaurant chains. Burger King also has a strong presence at U.S. Army and U.S. Air Force bases worldwide. The company’s most famous product is the Whopper – a quarter pound hamburger introduced in 1957. The burger became famous enough for advertising execs to start the "Home of the Whopper" slogan. The company says it is strong on corporate responsibility. Its website says: “We are committed to diversity and inclusion, food safety and animal welfare, sensitivity towards the environment and aspectrum of civic and charitable initiatives.”
