世界名牌博览：美国运通

美国运通公司(American Express)国际上最大的旅游服务及综合性财务、金融投资及信息处理的环球公司。 美国运通公司创立于1850年，总部设在美国纽约。 美国运通公司是国际上最大的旅游服务及综合性财务、金融投资及信息处理的环球公司，在信用卡、旅行支票、旅游、财务计划及国际银行业占领先地位，是在反映美国经济的道琼斯工业指数三十家公司中唯一的服务性公司。

American Express, a.k.a. AmEx, is one of the world’s top 20 global brands. The financial services company was established in 1850. It is one of the 30 companies that make up the Dow Jones Industrial Average index. The company’s core business is credit cards and traveller’s cheques. American Express credit cards are seen as a premium product. Its membership fee is higher than most and it markets itself to a richer, business-travelling clientele. As a result, the company suffers less credit losses than its competitors. The company likes to keep with tradition. Its slogan “Don’t Leave Home Without It” dates from 1975. AmEx is frequently high on industry lists. ‘Fortune’ magazine listed it as one of the world’s 30 most admired companies and the ‘New York Times’ reported it has a 91% customer satisfaction rate.