世界名牌博览：劳力士

劳力士(Rolex)是瑞士著名的手表制造商，前身为Wilsdorf and Davis(W&D)公司，由德国人汉斯·威斯多夫(Hans Wilsdof)与英国人戴维斯(Alfred Davis)于1905年在伦敦合伙经营。1908年由汉斯·威斯多夫在瑞士的拉夏德芬(La Chaux-de-Fonds)注册更名为ROLEX。经过一个世纪的发展，总部设在日内瓦的劳力士公司已拥有19个分公司，在世界主要的大都市有24个规模颇大的服务中心，年产手表45万只左右，成为市场占有量甚大的名牌手表之一。

Rolex is one of the most famous brands of high-quality luxury watches. They are widely regarded as status symbols. The company was started by Hans Wilsdorf and his brother-in-law Alfred Davis in London in 1905. They registered the name “Rolex” in 1908. In 1919, the company moved to Geneva, Switzerland, where it has stayed ever since. Rolex has been a pioneer in watch-making and produced the first ever self-winding watch, the first watch with an automatically changing date and the first underwater time piece. Today, the company produces over 2,000 watches a day, all put together by highly skilled workers. The company has a never-ending job of pursuingcounterfeits of its products. Rolex generates around $3 billion in annual revenues and employs just less than 3,000 staff.