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人生不设限·重点不在规避风险,而是控制风险

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2019年08月25日

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我在大学上财务规划和经济学的课程时,曾经学过如何降低风险。商业世界如同人生,大家都知道不可能完全规避风险,但你可以在跳进烂泥巴之前,先测量它有多深,以便控制或降低风险——不论你要跳进去的是哪种烂泥巴。

I learned about risk mitigation while studying financial planning and economics in university. In the business world as in life, it is generally conceded that you can't avoid risk entirely, but you can manage or minimize it by measuring the depth of the muck before you wade in—no matter what sort of muck you are wading into.

生命中有两种风险:尝试的风险和不去尝试的风险。也就是说,不论你怎样试着避免或保护自己,风险总是存在的。比方说,你想追求某个人,光是打电话约她出来就是一场赌博。你可能会被拒绝,但如果连试都不试,又会得到什么呢?说不定对方有可能会答应,然后你们就这样走下去,从此过着幸福快乐的生活啊。请记住,如果不去尝试,就没有“从此过着幸福快乐的生活”这回事。吃点苦头算什么,是吧?

There are two types of risk in life: the danger of trying and the danger of not trying. That is to say, there is always risk, no matter how you may try to avoid it or protect yourself. Let's say you are interested in dating someone. It's a gamble just to call and ask the person out. You might be turned down. But what if you don't try? After all, this wonderful person might say yes. You might hit it off and live happily ever after. Remember that you have virtually no chance of living "happily ever after" unless you put yourself out there. Isn't that worth a tumble, mate?

有时你会输、会失败,但是荣耀就出现在你一次又一次地爬起来,直到胜利出现的时刻!

You will lose now and then. You will fail. But the glory lies in getting back up again and again until you succeed!

要活着,你就必须向外伸展。要过得好,你就必须学会在行动前弄清楚利弊得失,然后掌握机会。你不能控制每一件事,所以就把焦点放在你能掌握的事情上,尽可能周延地评估每个可能性,然后下决定。

To live, you must be willing to reach and stretch. To live well, you must learn to control the odds by knowing the upside and downside before you make a move. You can't control everything that happens to you or around you, so focus on what you can control, assess every possibility you can assess, and then make a decision.

有时在评估过后,发现成功的可能性不高,但你的心或直觉会告诉你应该去试一试。也许你会输,也许你会赢,但回首人生,我不认为你会因为曾经试过而后悔。过去几年来,我开过几家商业公司和地产公司,读了许多跟企业家相关的书,书中总会谈到风险这个主题。尽管企业家给人的印象是“承受风险的人”,但成功的企业家并不是很会承受风险,他们是善于控管和降低风险,然后往前迈进——即使知道某些风险依然存在。

Sometimes your heart and your gut will tell you to take a chance even when the odds of success look bad on paper. You may fail. You may win. But I doubt that you will ever look back with regret that you tried. I consider myself a business entrepreneur as well as a public speaker and evangelist. I've had several business and real estate ventures over the years. I've read many books about entrepreneurs, and there is always a section on risk. Despite the image of entrepreneurs as "risk takers," successful entrepreneurs aren't really good at taking risks; they are good at controlling and minimizing risks and then moving forward, even when they know some risk remains.


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