实用商务英语 单页介绍

5　单页介绍

你将听到的

阅读材料

Let me read it now.

信息丰富

I think it offers much information.

功能强大

It's easy to get familiar with your products with the help of the brochures.

你也许会说

提供资料

We offer you with a catalog of the newest products for reference.

供货情况

We regret that the goods you inquire about are not available.

职场心经

产品单页因为直观、便利、详尽等优势，是销售人员必备的企业宣传方式。展会上没有宣传品或者宣传品比较大、很占展厅面积的参展商，可以通过产品的宣传手册或者宣传单页来展示产品，也可以采用投影、视频介绍的方法来展示自己的产品，缺点是展品不够集中、观众无法看到实物，但是它具有产品介绍种类比较全面、可以事先处理等优点。

必备的词汇热身

●　brochure [ˈbrəuʃuə] n.小册子

●　improve [imˈpru:v] v.增进

●　digit [ˈdidʒit] n.数字

●　corporation [ˌkɔ:pəˈreiʃən] n.公司

●　madcap [ˈmædkæp] adj.做事不管不顾的

●　service [ˈsə:vis] n.服务

●　assure [əˈʃuə] v.保证，担保

当提供单页的时候你会听到

Let me read it now.

我现在就看看。

I think it offers much information.

我想它提供的信息很丰富。

It's easy to get familiar with your products with the help of the brochures.

有了这些小册子的帮忙，很容易就能熟悉你们的产品了。

当提供单页的时候你会说

1．We offer you with a catalog of the newest products for reference.

我们送您一份最新系列的目录，以供参考。

2．I can give you a price list and a brochure of this series for reference.

我可以给您一份价目表和商品手册，以供参考。

3．Welcome to our exhibition counter. Here is our brochure.

欢迎来到我们的展台。这是我们的手册。

4．We make special introductions for it and here is our catalog.

我们有专门的介绍，这是产品册子。

5．We regret that the goods you inquire about are not available.

很遗憾，你们要求的货物目前无货。

6．We can even make porcelains as you demand, especially in style.

我们甚至可以按照你们的要求定做瓷器，尤其是在样式风格上。

7．We have sufficient supplies, you are welcome to purchase any time.

公司的产品货源充足，您可以随时购买。

8．These are all complimentary samples. You may have a look at any one of them.这些都是赠送的样品手册，请随便看看。

拓展学习

提供资料

A：This is the brochure of our newest products.

这是最新产品的介绍手册。

B：Thank you for offering it to me.

谢谢你为我提供。

We have a pamphlet in English.

我们有英文的小册子。

Would you like a brochure?

您要一份产品小册子吗？

These are the relevant publicity materials.

这些是相关宣传资料。

资料的功能

A：This catalog shows most of our products.

这目录上列出了我们的大部分产品。

B：OK. Let me have a look first.

好的，我先看一看。

Here are our brochures and relevant publicity materials, which may help you to make a good decision.

这是我们的产品小册子和相关宣传资料，也许有助于您做出明智的决定。

Our company's contact information can be found in the brochure.

我们公司的联系方式可以在小册子里找到。

The recommended retail prices can be found on the price list. Here is the price list.

推荐零售价在价格单上，这是我们的价格单。

场景应用

客户对目录中的一些商品很感兴趣，克拉克抓住机会向对方推销了起来。

A：Are you interested in our products?

B：Yes, I'm interested in some of the items in your catalogue, especially the typewriters. They look very professional.

A：Our typewriters are well-known in the world market.

B：Maybe they can find a good market in my area. Can you supply them now?

A：All the articles in the catalogue are available. We can offer them from stock.

B：But I'm just starting the business, I'm afraid I can't do much right now.

A：Why don't you place a trial order to sound out the market potential?

B：Yes, I was thinking the same thing.

A：Would you tell us the quantity you are likely to require?

B：Well, I'm not sure now. I'd still study them a bit further.

A：OK, go ahead.

B：I'll probably be able to let you know tomorrow afternoon at the latest.

A：Fine. I'll be expecting you tomorrow afternoon.

A：您对我们的产品感兴趣，对吗？

B：是的，我对您目录中的一些产品感兴趣，尤其是打印机，它们看上去很专业。

A：我们的打印机，在国际市场上很有名气。

B：在我们市场上也会有销路。现在你们能供货吗？

A：目录中所有商品都能供应，我们可以报现价。

B：我刚起步做这一行，恐怕眼下订不了多少。

A：为什么不先订购一笔试销一下，探探市场的潜力？

B：我也这么想。

A：能否告诉我们您需求的数量？

B：哦，我还拿不准，我还得进一步研究一下。

A：好吧。

B：我可能最晚在明天下午就能告知您。

A：好呀，我期待您明天下午到来。

由于给对方的目录比较旧，有的商品已经不再生产，所以彼得特意告知对方，以便对方进行选购。

A：Mr. Lee, thank you for the catalogues and brochures you offered me.

B：Don't mention it. Do you find them helpful?

A：Yes, of course. They are very informative. Now I think I have a better idea of your products.

B：Have you found anything particularly interesting？

A：Yes. Quite a few. Are they all available for export now?

B：Most of them are. However, the catalogues are a little bit outdated; they still include a couple of series that are already discontinued.

A：OK, thank you for letting me know. Anything else I should know?

B：Yeah. For a few of the series, we are already represented in North America market. For the rest, you may directly purchase from us.

A：Will you please let me know what are discontinued and what are represented?

B：Of course. Wait a minute, please.

A：李先生，感谢您给我的那些商品目录和小册子。

B：别客气。您认为它们有用吗？

A：当然有用。内容很全，现在我觉得我对你们的产品更了解了。

B：有什么令您特别感兴趣的吗？

A：是的，有好几种。现在这些产品都可供出口吗？

B：大部分可以。但是，因为这些目录有点旧，里面还包括一两种已经不再生产的。

A：噢，谢谢您告诉我。还有什么我应该知道的吗？

B：是的，有几种产品我们在北美市场已经有了代理。剩下的种类，你们可以直接从我处购买。

A：您能告诉我哪些是已经不生产的、哪些是被代理的产品吗？

B：当然可以，请稍等。