实用商务英语 注册商标
1 注册商标
你将听到的
获批时间
How long do we have to wait before we get the approval after handing in the application?
重新申请
When is the new application made?
商标使用
We hope to use your trademark.
未被注册
Through preliminary examinations, we haven't found any brand names same as yours.
商标获批
We're going to approve your application.
商标设计
If it is of any interest to you, I will send you a few selected samples of labels we have designed and produced for your particular industry.
你也许会说
商标注册
We'd like to apply to register our trade marks in your country.
商标延期
Trademark registration may be renewed continuously.
商标使用
Our trade mark enjoys a good reputation in the world.
商标权益
A trademark registered in China will not be legally protected in another country.
职场心经
注册商标是指经政府有关部门核准注册的商标。注册商标享有使用某个品牌名称和品牌标志的专用权，这个品牌名称和品牌标志受到法律保护，其他任何企业都不得仿效使用。
商标注册人享有商标的专用权，也有权许可他人使用商标以获取报酬。各国对商标权的保护期限长短不一，但期满之后，只要另外缴付费用，即可对商标予以续展，次数不限。商标保护是由法院或行政机关来实施的，在大多数制度中，法院和管理商标的行政机关都有权制止商标侵权行为。一般而言，法院的裁决具有最终效力。
必备的词汇热身
● certificate [səˈtifikeit] n.证书
● delegation [ˌdeliˈɡeiʃən] n.代表团
● volume [ˈvɔlju:m] n.册，卷
● entertain [ˌentəˈtein] v.容纳
● retain [riˈtein] v.保留
● intentionally [inˈtenʃənli] adv.有意的
当谈论商标注册的时候你会听到
How long do we have to wait before we get the approval after handing in the application?
递交申请后，我们要等多久才能收到对申请注册商标的批准。
get the approval表示“获得批准”，名词approval表示“批准，认可”的意思 。
When is the new application made?
什么时候提出新的申请？
We hope to use your trademark.
我们希望用你们的商标。
Through preliminary examinations, we haven't found any brand names same as yours.
经过初步的检查，我们尚未发现与你们相同的商标名称。
name在此处为动词，表示“命名，称呼”的意思。
We're going to approve your application.
我们会批准你们的申请。
If it is of any interest to you, I will send you a few selected samples of labels we have designed and produced for your particular industry.
如果你感兴趣的话，我可以寄给你一些我们以前为你的同行设计生产过的商标样本。
当谈论商标注册的时候你会说
1．We'd like to apply to register our trade marks in your country.
敝公司想在贵国申请注册商标。
2．Trademark registration may be renewed continuously.
商标注册可无限延期。
3．At present, people are putting much more stress on trademark registration than ever before.
目前人们比以前更加重视商标注册的事了。
4．A well-designed label on a good-looking package adds to its salability.
一个设计精美的商标加上漂亮的包装无疑会提升销售量。
5．You can assign the trade mark to another person or company.
您可以将商标转让他人或公司。
6．The registered trade mark remains valid for ten years from the date of registration.
商标自注册之日起，有效期为10年。
7．A trademark registered in China will not be legally protected in another country.
中国注册的商标不会在另一国受到法律的保护。
8．If you find an imitation of your brand, you ought to make an appeal to the law firm.
如果发现有人冒牌顶替，应向法律事务所申诉。
9．To make a counterfeit of somebody else's trade mark is a violation of the trade mark law.
冒牌顶替是违反商标法的。
10．You need to make a new application for the registration six months before the expiry date.
贵公司在期满6个月前需重新申请注册。
11．I'd like to apply for a registration of our "Butterfly" brand.
我想为“蝴蝶”商标申请注册。
12．Our trade mark enjoys a good reputation in the world.
我们的商标在国际上享有良好的声誉。
拓展学习
商标的意义
A：The trade mark is an intangible asset of every enterprise.
商标是企业的一项无形资产。
B：Yes. Each company tries to establish a well-recognized trademark.
是的，每家公司都尽力创出公认的名牌商标。
Trademark right is a kind of exclusive right.
商标权是一种专有权。
The trade mark is an inseparable part of the commodity.
商标是产品不可分割的一部分。
establish a trademark表示“创建商标”的意思。
发证机关
A：To uphold our rights and interests, we think it is time to register the brand.
为了维护我们的正当权益，我们认为应该将商标注册。
B：The government authority in charge of trade mark registration in China is the Trade Mark Bureau.
在中国负责商标注册的政府部门是商标局。
China's Trade Mark Bureau is in charge of trade mark registration.
中国商标局负责商标的注册工作。
The registration certificate will soon be granted to you upon the approval by the Trade Mark Bureau.
商标核准后，商标局会很快发给你们商标注册证的。
uphold one's rights表示“维护某人的权利”，有时候也可以表示为“stand up for one's rights”。
场景应用
琳达对商标注册事宜不是很了解，他找来约翰询问，以便给自己的新产品进行商标注册。
A：I want to have my new product registered. Do you know what I should do for this affair?
B：You mean the procedure for trademark examination, don't you?
A：Yes.
B：It's an easy digging. You may contact the Trademark Bureau. They will send you standard forms for you to fill in.
A：That seems not difficult.
B：Yes. The Trademark Bureau gives priority to the person who applies first. It examines the application, issues preliminary approval and publishes the trademark. If there is no justifiable opposition to it, the registration is approved and a trademark registration certificate is issued.
A：There a time limit for trademark, right?
B：Of course. By law, the protection in our country is limited to 25 years. And the trademark right can be renewed.
A：That's good.
B：The trademark registration can be renewed continuously but the producer or registrant should apply for the registration renewal every 25 years.
A：That's fair. The producer or registrant has the right to enjoy the protection.
B：Besides, you must notice that trademark is limited by region.
A：That's to say, a trademark registered in China will not be legally protected in another county. Am I right?
B：Yes, unless the same trademark is also registered in this country.
A：我想给我的新产品进行商标注册。您知道该怎么做吗？
B：您是指商标检验的流程，是吗？
A：是的。
B：这很简单。您可以同商标注册局联系，他们将寄给您标准表格让您填写。
A：听起来是不难。
B：没错，商标局授予第一个申请者优先权。他们审核申请表，签发试批准，并公开商标。如果没有正当的反对意见，此注册被最终批准，颁发商标证书。
A：商标使用权有时间限制吗？
B：当然。在法律上，我们国家的商标保护期限为25年。商标可以续签。
A：太好了。
B：商标注册续签也可以连续进行。但是生产商或是注册人应该每隔25年申请一次。
A：这样很公平。厂家和注册人有权享受这种保护。
B：此外，您要注意商标是有地区限制的。
A：也就是说，在中国注册的商标在另一个国家是不受法律保护的，对吗？
B：对，除非同样的商标在那个国家也进行了商标注册。
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an easy digging轻而易举的事
dig的意思是“挖掘”、“寻找”或“发现”。an easy digging的字面意思是“容易发现或找出来的东西”，常比喻“做起来轻而易举的事”或“很容易做到的事”。
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马克了解了商标转让以及商标侵权方面的知识，目的只为更好地保障自己的权利。
A：How long will it take to obtain the approval from the Trademark Bureau?
B：About two months.
A：Is it possible to have a trade mark transferred?
B：Yes, but the transferee needs to make the application, too, and must also see to it that the quality of the product is up to scratch.
A：What if an imitation of our brand is found?
B：If so, you ought to lodge an appeal to the law firm. To make a counterfeit of somebody else's trademark is a violation of another's trademark patient. The counterfeit ought to compensate the loss suffered.
A：What you've said is of great importance to us.
A：要从商标局获得批准需要多长时间？
B：大约两个月。
A：可以把商标转卖吗？
B：可以。但是受让人也需要申请，而且他必须保证产品的质量。
A：如果发现有人假冒我们的商标怎么办？
B：如果出现这种情况，你可以向律师事务所提出申诉。伪造别人的商标就是侵害别人的商标专利权，伪造者要补偿受害人的损失。
A：你所说的对我们来说太重要了。
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up to scratch合格的，良好的
up to scratch这个习惯用语和运动有关。在拳击赛中，scratch指裁判在拳击场中间划的界线。根据以前的规则，如果一个拳击手被击倒在地，他必须在八秒内站起来、回到这条界线上并能继续搏斗，否则就认输。所以up to scratch意味着这个选手处于良好竞技状态。因此not up to scratch就是指“不合乎要求的，不合格的”。
其他与scratch有关的习语和俚语还有：start from scratch这个习惯用语的意思是“从零开始，白手起家”的意思。
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