《变形金刚3》：中国品牌的海外推广

China's biggest companies have begun an ambitious campaign to advertise themselves abroad, popping up in Hollywood movies and on Premier League shirts, The Daily Telegraph reports.
据英国《每日电讯报》报道，中国的大公司已开始在海外进行颇具野心的推广，开始在好莱坞电影和英超联赛的汗衫上露面。

"Transformers 3" was the latest example. At least four Chinese brands were among the 68 companies who paid to have their products featured in the film.
《变形金刚3》就是最新的例子。68个花钱在影片中做广告的公司中，至少有4个是中国品牌。

In one scene, a commuter sips Yili milk, while the hero of the movie is seen wearing a t-shirt by Metersbonwe. Computers bear Lenovo's logo, while TCL provided flat-screen televisions.
在某个场景中，一位通勤的上班人士吸着伊利牛奶，而影片的男主角穿着美特斯邦威的T恤衫。电脑上印有联想的商标，TCL则提供平板电视。

Meanwhile, Chinese companies are also increasingly experimenting with sports sponsorship.
同时，越来越多的中国公司尝试体育赞助。

Birmingham City football club have a five-year, 7-million-pound deal with Xtep. Li Ning, a sportswear brand, has agreed a sponsorship deal with Sevilla, a football club in Spain, and also provides kits for two other top Spanish clubs.
伯明翰市足球俱乐部与特步签订了5年价值700万英镑的合同。体育用品品牌李宁和西班牙塞维利亚足球俱乐部达成赞助协议，它还为西班牙另外两个顶尖的俱乐部提供运动用品。