《玩具反斗城》将于黑色星期五在帕拉默斯上市

《玩具反斗城》将于黑色星期五在帕拉默斯上市

Black Friday just got a little bit brighter: Toys ‘R’ Us is returning to retail Wednesday, opening a location at the Westfield Garden State Plaza mall in Paramus, New Jersey.

黑色星期五又亮了一点:玩具反斗城(Toys ' R ' Us)将于周三恢复零售，在新泽西州帕拉默斯(Paramus)的Westfield Garden State Plaza购物中心开设一家分店。

This marks the first new brick-and-mortar store for the famed toy franchise under its new ownership. The company filed for bankruptcy in 2017 and shuttered stores nationwide in 2018.

这标志着这一著名玩具专营权的第一家实体店在它的新所有权下。该公司于2017年申请破产，并于2018年关闭了全国各地的门店。

Mascot Geoffrey the Giraffe will preside at a ribbon-cutting ceremony before the store opens to the public at 10 a.m., according to NJ.com. The new Toys ‘R’ Us is located on the second floor of what’s hyped as New Jersey’s largest shopping mall.

吉祥物长颈鹿杰弗里将在上午10点商店向公众开放前主持剪彩仪式。据NJ.com报道。新玩具反斗城位于新泽西州最大购物中心的二楼。

In October, Toys ‘R’ Us reopened via its website — but when customers check out, they are redirected to what was once a competitor’s store: Target.com.

去年10月，玩具反斗城通过其网站重新开放，但当顾客结账离开时，他们会被转到曾经是竞争对手的商店:Target.com。

Tru Kids Brands, the parent company of Toys ‘R’ Us, acquired the chain’s remaining assets, and struck the deal to fulfill orders.

玩具反斗城(Toys ' R ' Us)的母公司Tru Kids Brands收购了该连锁店的剩余资产，并达成了履行订单的协议。

The Paramus retail location is one of the company’s two new “experiential” stores — the second is set to launch Dec. 1 in Houston, Texas.

Paramus的零售店是该公司新开的两家“体验店”之一——第二家定于12月1日在德克萨斯州休斯顿开业。

Both locations will be about 6,500 square feet — a fraction of the brand’s former 30,000-square-foot big-box stores, Tru Kids CEO Richard Barry told the Associated Press earlier this year.

Tru Kids首席执行官理查德·巴里今年早些时候对美联社表示，这两家门店的面积都将在6500平方英尺左右，这只是该品牌前3万平方英尺大卖场的一小部分。

Barry, a former Toys ‘R’ Us executive, noted that more stores rolling out in the coming months will be about 10,000 square feet.

玩具反斗城前高管巴里(Barry)指出，未来几个月新开的玩具店面积将达到约1万平方英尺。

Target has been swiftly filling in the gaps Toys ‘R’ Us left behind when it liquidated. In New York, a Target is planned to replace both the former Toys ‘R’ Us and Babies ‘R’ Us spaces at the Caesar’s Bay Shopping Center in Gravesend, Brooklyn.

塔吉特一直在迅速填补玩具反斗城清盘时留下的空白。在纽约，一个目标是在布鲁克林格雷夫森德的凯撒湾购物中心(Caesar ' s Bay Shopping Center)取代前玩具反斗城(Toys ' R ' Us)和婴儿反斗城(Babies ' R ' Us)。

Marc Kalan, a marketing professor at Rutgers Business School, told NJ.com that Toys ‘R’ Us is fighting to find its niche.

罗格斯大学商学院(Rutgers Business School)营销学教授马克?卡兰(Marc Kalan)告诉NJ.com，玩具反斗城正在努力寻找自己的细分市场。

“They’re creating an experiential-type place,” Kalan said. “A place where they’re inviting their former customers to come and experience toys, which is something that you can’t do with traditional outlets or online.”

“他们正在创造一个体验式的地方，”卡兰说。“他们邀请以前的客户来这里体验玩具，这是传统商店或网上商店做不到的。”